Our story starts with a personal struggle to find stylish, good quality and affordable in one place. "It was either high brands or fast fashion" there was no in the middle. Gender Alpha launched in September 2020 and quickly took its place in the Press and everybody's hearts.
Our Mission is to serve like-minded people, who are struggling and are forced to wear whatever is out there and not whatever they really choose to wear..
Welcome to Gender Alpha IG: @genderalpha